Who we are

PureFormulas is a leader in the online health and supplement space. We specialize in offering our customers GMP certified quality products, including nutritional supplements and organic foods, as well as beauty, sports nutrition, and pet products.

We feature a secure and friendly online shopping experience, providing free shipping for more than 40,000 products. Our professional team works with a board of healthcare advisors to keep up-to-date with our customers' needs and current healthcare trends.


  • 100+
    in-house service professionals.
  • 600,000+
    active and loyal customers.
  • 40,000+
    high quality products.


Our Mission

Offer the best quality products to help people lead a pure, happy life.



Our Puristas

Our Puristas are real people with real lives, and they work here.

Everyone who works at PureFormulas is a Purista. They're committed to our customers and our mission. You'll often see them in brand communications, marketing pieces, and online.

We are hiring!
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Our Executive Team

  • José Prendes


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  • William Perez


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  • Daniel Moure


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  • David Rodriguez


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José Prendes

José Prendes is the founder and CEO of PureFormulas.com, an e-retailer of professional-grade supplements, organic food, sports nutrition, beauty and pet products, where he oversees a team of nearly 100 employees including distribution, customer service, marketing and information technology.

Born and raised in Cuba, Prendes moved to the U.S. in the 1990s to fulfill his American Dream. He ventured into e-commerce in 2001, when he founded VetAmerica.com, a digital retailer of pet supplies and medications. PureFormulas followed in 2007.

The business community in South Florida has recognized Prendes' entrepreneurial success multiple times in recent years. In 2012, he was named both CEO of the Year by the Greater Miami Chamber of Commerce and Ultimate CEO by the South Florida Business Journal (SFBJ). Prendes is a member of the Greater Miami Chamber of Commerce and the Young Presidents Organization (YPO).


In the community

PureFormulas was honored to be the presenting sponsor at the Special Olympics of Miami's "Sponsor an Athlete 5k Run/Walk" in 2015.


PureFormulas CEO José Prendes welcomed Jason and Angel Pittman, directors of Touching Miami with Love (TML) for a visit and tour of our headquarters. PureFormulas will partner with TML this year in support of dozens of children who participate in this after-school program in the South Florida communities of Overtown and West Homestead.




Contact Us

11800 NW 102nd Road, Suite 2, Miami, FL 33178

Customer Happiness Team Toll-Free:

M-F: 9am-7pm EST

Visit our store in Miami

Stop by our flagship storefront in Miami to shop for top quality supplements and best products in health, beauty, and fitness -- we even have pet needs and accessories!

Store Hours:
M-F: 9am-5pm EST