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Giovanni Cosmetics is one of the top natural hair care brands in America. This family-owned company formulates hair care products according to the Giovanni Rule of Balance to ensure purity and performance, with unique blends of vitamins, minerals, oils, and herbs. Every Giovanni Cosmetics product is cruelty-free and manufactured without any parabens, animal by-products, or sodium lauryl/laureth sulfate. They care for the environment as well as your beauty: all Giovani Cosmetics shampoos, conditioners, hair repair treatments, skin care, and styling products have biodegradable formulas and are packaged in recyclable containers. PureFormulas is happy to offer Giovanni Cosmetics’ eco-chic technology that combines the best of science and nature.